How To Advertise And Post Contents On BBM Channels

They say, necessity is the mother of all inventions, I am pleased to say people can now eat their cakes and have it knowing that the world is a global village.

As new businesses are springing up, businesses are also going down the drain really fast considering the world economic meltdown. They say when the going gets tough, only the toughs get going. It would be wise to note that the average lifespan of a new business is usually between 1 to 5 years, within these periods, companies tend to make their brands felt and seen, through aggressive marketing and advertising. Most companies set asides huge chunks strictly for this project (advertising) and trust me they now do it in the most effective, efficient and least cheapest methods, and one of the best ways of doing this is via social media platforms which brings us to the reason for this post (how to advertise and place sponsored ads on BBM)

After this reading this article, you should have the basic knowledge on how to advertise or place sponsored ads/content on Blackberry’s messenger called BBM,

Types of Ads Placement On Blackberry’s BBM

According to the official blackberry blog advertisers can place ads via three different ways on BBM below:

1. Sponsored Invites

To help BBM Channel owners grow their channels, and help BBM Channels users find relevant, interesting channels, they are offering channel owners the ability to invite BBM users to join their channel.

2. Featured Placements

BBM Channel proprietors will have the ability to secure space on the Featured Channels tab to help promote their channel. As this is the landing page for BBM Channels, it is a great place for channel owners to promote their channel to millions of highly engaged and active customers.

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3. Sponsored Posts

Within the Updates tab in BBM, they will allow BBM Channel owners to place sponsored posts alongside updates from your BBM Contacts and the BBM Channels you are already subscribed to. In the spirit of being open and transparent, these sponsored posts will be clearly labelled.

How To Place Sponsored Ads On Blackberry’s BBM

Blyk, would represent BBM globally, with dedicated sales representatives in Chicago, Dubai, London, Singapore, and Toronto, while Habari Media would represent BBM with dedicated sales representatives in South Africa, Nigeria, and Ghana.

These two advertising giants have years of advertising experience and expertise between them and was one of the major reasons they were chosen to partner with BBM.

To place sponsored ads on blackberry messenger for regions outside Africa you would need to contact Blyk through their contact page on

To place Sponsored ads on blackberry messenger for users within South Africa, Nigeria, and Ghana contact Habari Media via their contact page on

How To Process And Payment For Sponsored Ads On BBM

An enquiry mail was sent to one of BBM’s advertising partner for the process of advertising on BBM and here’s the breakdown of what we got below.

First you would let Blyk or Habari Media know your brands, targeting, time frame, objective, budget Blyk or Habari Media will in turn send you a proposal with all the details e.g. potential reach, rates, creative specifications.

At the same time Blyk or Habari Media would send you a credit application for any of their vendors or representative in your country or location. Otherwise if you would like to go live quickly they can set you up so that you can make prepayment.

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If you are comfortable with the proposal by Blyk or Habari Media, they would also send you an Insertion order (IO), which you would sign.
However, on your side you would get all creative material ready for the creative deadline on the insertion order. Once ready you would send to Blyk or Habari Media.
Their campaign managers will then book in the campaign and optimize accordingly. You will receive weekly campaign performance reports.

Cost of Advertising on BBM In Nigeria

Sponsored Invite and Sponsored Post (CPM = $7) which means that for each 1000 impression your sponsored posts or invites get, you will be charged $7.

Featured Channel ($1000 per day). This means that for everyday your channel is being featured on the BBM Channel landing page, you will be charged $1000.

Overall Budget. Even though you can set a budget for your campaign, your budget cannot be below $2000.

On Infringement of Privacy

They know that privacy and control are two of the reasons you love and choose to advertise/ place sponsored ads on BBM. They use the information you provide when you first open BBM Channels (age, location, gender) to help personalize your BBM Channels experience. At no time is personally identifiable information about any BBM Channel user viewable by other channel owners or advertisers.



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